KnowDemand / Education / USA
Which countries send the most students to the USA?
India, Brazil and Malaysia lead study-search demand for this corridor across the 39 source countries KnowDemand tracks — roughly 78,000 monthly study-related searches from India alone. Calibrated Demand Index: India 61, Brazil 61, Malaysia 61.
Demand Index snapshot: July 2026 · banked history Jun 2022–May 2026 · refreshed weekly.
Ranked source countries
USA study demand by source country
| Source country | Relative demand | Demand Index | Why |
|---|---|---|---|
| 1. India | 100 | 61 | Driven by buyer intent. Peak month: Nov. |
| 2. Brazil | 70 | 61 | Driven by buyer intent. Peak month: Nov. |
| 3. Malaysia | 61 | 61 | Driven by buyer intent. Peak month: Nov. |
| … plus 36 more ranked source countries, including (alphabetically) Australia, Bangladesh, Canada, China, Egypt, France, Germany, Hong Kong, Indonesia. The full ranked corridor is available in a pilot. | |||
FAQ
USA demand, answered.
Which countries send the most students to the USA?
India, Brazil and Malaysia lead cross-border study-search demand for this corridor across the 39 source countries KnowDemand tracks (July 2026 snapshot) - roughly 78,000 monthly study-related searches from India alone, with India and Brazil and Malaysia jointly posting the corridor's highest calibrated Demand Index at 61. Each market is gated by real US student-visa outcomes and real cost of study relative to other destinations. The full ranked corridor of all 39 source countries is available in a pilot.
How is US student demand gated?
Raw study-search interest per source country is gated by real US student-visa outcomes for that country and by the real cost of US study relative to competing destinations. Strong interest with hard visa outcomes or prohibitive cost converts poorly, and the ranking reflects that.
What conversion should marketers expect from these source countries?
Search interest converts at very different rates per source country because access differs: the corridor is gated by real US student-visa outcomes and real cost of study relative to other destinations, so a market's Demand Index already reflects how much of its raw interest can realistically convert. KnowDemand publishes each market's gated Demand Index alongside its relative demand precisely so budget follows convertible demand; per-market conversion detail is part of a pilot.
Is any source country understated in this corridor?
Yes. China (Baidu-first, Mandarin-language search behavior) and Russia (Yandex-first, Russian-language search behavior) are known blind markets for this corridor: native-language, non-Google search behavior means English-language search models understate them, so KnowDemand flags them rather than silently under-ranking.
See the full, validated map.
This page shows the shape of the data. A pilot on USA returns the full, validated ranking for your priority markets.
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