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Notes on cross-border demand

Short pieces on how origin markets get ranked, what a demand order changes about a plan, and the questions worth asking before the budget is committed.

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26 July 2026

Demand has an order. Most plans ignore it.

Almost every growth plan treats the world as a flat list of countries. Demand is not flat. It has an order, and a plan that ignores it still works, just slowly and at the wrong price.

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