Which countries send the most students to the UK?

India, United States and Pakistan lead cross-border study-search demand for this corridor across the 39 source countries KnowDemand tracks (July 2026 snapshot) - roughly 18,000 monthly study-related searches from India alone, with India and United States jointly posting the corridor's highest calibrated Demand Index at 63. Each market is gated by the UK's real 2024 student-visa grant rate and real cost of study relative to other destinations. The full ranked corridor of all 39 source countries is available in a pilot.

The UK's 2024 student-visa grant rate is comparatively high against the other study destinations KnowDemand tracks, which means a larger share of its raw search interest is gated through to convertible demand rather than being discounted for visa friction.

Search interest converts at very different rates per source country because access differs: the corridor is gated by the UK's real 2024 student-visa grant rate and real cost of study relative to other destinations, so a market's Demand Index already reflects how much of its raw interest can realistically convert. KnowDemand publishes each market's gated Demand Index alongside its relative demand precisely so budget follows convertible demand; per-market conversion detail is part of a pilot.

Yes. China (Baidu-first, Mandarin-language search behavior) and Russia (Yandex-first, Russian-language search behavior) are known blind markets for this corridor: native-language, non-Google search behavior means English-language search models understate them, so KnowDemand flags them rather than silently under-ranking.